Our main goal at The Source is to connect you with ready-to-buy salon owners.
Our partnership program allows brands like you to leverage our large following, unique platform and tri-marketing strategy to create more quality leads and meaningful conversations with salon owners across the UK.
THE SOURCE PLATFORM
Off the feedback from our 20k salon owner coaching community, a platform that took the guess work out of sourcing new brands, was needed.
With over 70% of salon owners* reporting they struggled to find new brands due to overwhelm, and difficulty in obtaining the key information, it was time for a space to be created.
And only 14% of our community said they’d purchase on impulse – meaning they need access to more information, over time, in order to make purchase decisions.
The Source operates a tri-marketing strategy. This means we have identified 3 different ways to expose your brand to our keen audience.
Exclusive brand opportunities
In a time when time is short and money is tight, salon owners seek clear and strong incentives to test new brands. With an abundance of new suppliers showing up in the market, many seek a-try-before-you-buy option. That’s where this comes in
On the 1st of every month, we circulate a selection of the best exclusive offers from our partners – helping them to make quick sales but long-term relationships. This creates driven traffic from potential clients who want to buy a unique offer from you.
VALUABLE INDUSTRY LED CONTENT
Our email open stats are high – with our audience keen to consume our content.
Our articles range from ‘What’s new’ each month to valuable advice led pieces that feature both established and new brands.
We use these articles to provide a feature based platform to get more eyes on your brands and to move you to the front of the queue.
LONG TERM VISIBILITY MARKETING
Our industry guides and helpful brand showcases provide a powerful platform for your brand.
The way we present your valuable brand info makes it easy for clients to make informed decisions, bringing you qualified clients.
Each showcase provides your brand benefits, videos, brand overviews, images and clickable links.
COMING SOON – SALON SPOTLIGHT
Soon, we will provide an opportunity for brand partners to feature in our Salon Spotlight.
Brands who join us for a 12 month partnership will be able to select a top ambassador within their network to really showcase how great the brand is.
This spotlight will feature one of your most successful salon owners, with images, stats and their success stories – all centred around your brand.
See a sample of this here.
We had over 1,000 visits to The Source on Launch Day
Our email open rates are over 60%
Our full network across this brand, and our sister company Salonology, exceed 20,000 salon owners
Fancy trying us out with no cost or commitment?
If you want to see if the platform works for you and dip a toe into The Source pool, you can feature on our What’s New page, submit a monthly offer or feature within an article – Free of Charge!
We want to show you just how passionate we are about this – and will happily move you in front our audience to see how we work.
To take advantage of this, simply click the link and complete your details so we can list you.
All of our brand partners receive a plethora of promotion and exposure – both blasting you in front of our audience, and also giving you a solid profile for when clients come looking for you.
Partnerships receive access to all of the below – with 12 months partners also gaining access to our salon Spotlight feature too.
Double page showcase in relevant edition
Monthly feature on our ‘Salon Offers’ page
Posts on socials
Monthly feature on our ‘What’s New’ blog
Posts on socials
3 month partnership – £295
12 month partnership – £995
To work with us, simply reach out to firstname.lastname@example.org