As a beauty business owner, I’m sure your place of work is full of different brands for different things. From nails, to skincare, brows to massage and everything in between!
Before parting with your hard earned money and buying in products, equipment or machines you will have built a good relationship with the brand. There are so many factors to a good relationship and it can be built on several factors –
Now this is the founder of ALL good relationships. You are more likely to buy from a company that you trust and believe in.
Customer Service –
This can range from the person you speak to, responsiveness, their problem solving and knowledge.
Consistency = reliability. Brands that maintain a consistent image and message will create a sense of reliability over time.
You need to see and feel the products before you’ll invest. Brands that consistently deliver high quality products or services will earn your custom and a positive relationship.
Open and honest communication from the brand is exactly what you need and want. Again, this will earn your trust.
You can build the most amazing relationship with a brand, stock all of their products and equipment for years and years, then BOOM, they no longer want to be in a partnership with you. Now don’t take this personally, the decision is usually influenced by a combination of things.
It could be that the brand is totally rebranding, meaning they want to work with a completely different target audience. Maybe the market is repositioning, a change in the market demand or competition could mean their business needs to reposition, again, to cater to a different audience. Perhaps they are changing their focus. They could be adapting to different market demands meaning their new focus won’t align with their existing customers – you.
Let’s turn the tables, maybe it’s you that wants to leave them. The trust has gone, you don’t feel confident in the brand any more, the quality isn’t what it was and the consistency has gone. There can be so many reasons. Maybe you just fancy a change!
Here at The Salon Source we have worked hard to provide you with a whole range of amazing brands to choose from. From Skincare, to equiptment and training. Take a look!
Remember change isn’t a bad thing, it can be scary but also exciting!
‘’Don’t be afraid to give up the good to go for the great’’ – John D. Rockefeller